Pepsi

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The Early Pepsi Days

Pepsi was invented in 1893 by Caleb Bradham, who created and marketed the drink in his own drug store under the name "Brad's Drink." The drink was originally marketed as a cure for dyspepsia,^[1] a common form of indigestion,^[1] and that ailment is the root of the name Pepsi. Dyspepsia derives from the Greek pepsis meaning "digestion."^[1] "Brad's Drink" became Pepsi-Cola in 1898 and was the name Pepsi-Cola was trademarked in 1902. The Pepsi business grew quickly and the first bottling plant was built in 1903. By 1906, 15 bottling plants had already been built,^[1] and the business just kept growing.

Pepsi Slogans

Early slogans focused on the health benefits of the drink, but after the mass appeal of the product became obvious, marketing strategies shifted to focus more on the taste.

• 1903: Exhilarating, Invigorating, Aids Digestion
• 1906: Original Pure Food Drink
• 1908: Delicious and Healthful
• 1928: Peps You Up!
• 1929: Here's Health!
• 1932: Sparkling, Delicious
• 1933: It's the Best Cola Drink
• 1934: Double Size, Refreshing and Healthful
• 1938: Join the Swing to Pepsi
• 1939: Twice as Much for a Nickel
• 1943: Bigger Drink, Better Taste
• 1947: It's a Great American Custom
• 1949: Why Take Less When Pepsi's Best?
• 1950: More Bounce to the Ounce
• 1954: The Light Refreshment, Refreshing Without Filling
• 1958: Be Sociable, Have a Pepsi
• 1961: Now It's Pepsi for Those Who Think Young
• 1963: Come Alive! You're in the Pepsi Generation
• 1967: Taste that Beats the Others Cold, Pepsi Pours It On.
• 1976: Have a Pepsi Day!
• 1979: Catch That Pepsi Spirit, Take the Pepsi Challenge
• 1981: Pepsi's Got Your Taste for Life
• 1983: Pepsi Now!
• 1984: The Choice of a New Generation
• 1987: America's Choice
• 1989: A Generation Ahead
• 1993: Be Young, Have Fun, Drink Pepsi
• 1995: Nothing Else is a Pepsi
• 1997: Generation Next
• 1998: Same Great Taste
• 1999: The Joy of Cola
• 2000: The Joy of Pepsi
• 2003: Pepsi. It's the Cola ^[1]
• 2007: More Happy^[1]

Pepsi Development

Pepsi is owned by PepsiCo, which was first known by that name in 1965 when they merged with Frito Lay. This parent company owns Pepsi, Tropicana, Frito-Lay, Quaker, and Gatorade, as well as numerous smaller brands.^[1]

What's in Pepsi?

Pepsi contains Carbonated Water, High Fructose Corn Syrup, Caramel Color, 28 grams (per serving) of Sugar, 36 milligrams (per serving) of Phosporic Acid, 25 milligrams (per serving) of Caffeine, Citric Acid, and Natural Flavors. It also contains 10 milligrams (per serving) of Potassium^[1]

Pop Culture References to Pepsi

• "The Pepsi Challenge" is a marketing technique started in 1975, in which participants are offered unlabeled samples of Pepsi and another cola, and asked to choose which one they prefer.^[1] The term has been assimilated into American slang and may refer to any sort of challenge between two products, or may just imply strong confidence. This usage was publicized in a quote from the Quentin Tarantino film Pulp Fiction.^[1]
• The novel Bones of the Moon by Jonathan Carroll features a young boy whose name is Pepsi.
• Pepsi Perfect: a fictional drink in the 1989 film Back to the Future Part II
• Pepsi B: a fictional drink in the television show The Simpsons^[1]

Facts

• In 2005, Pepsi pursued legal action against Coca-Cola when the rival company released a drink called Ipsei in Germany and the Netherlands. The name was said to derive from the Latin ipse, which means "self."^[1]

NOTES

Author: Sarena Ulibarri